Units should book as early as they can, and the honest answer is that the earlier the better. These are fixed-date events with no second chance.
What drives the timing
The date itself is not usually the constraint. The constraint is our availability during peak periods. The military calendar concentrates heavily into a small number of weeks, and we can only cover one unit on any given date. Any date in those windows should be booked six to twelve months ahead where possible. For a large parade day or a major anniversary, twelve months or more is sensible, particularly if it is a landmark anniversary where the unit wants the fullest coverage.
What to do if the date is already close
We can often still help, so it is always worth asking. Shorter notice is workable for:
- A single portrait or squadron group session on camp.
- A mess dinner or smaller ceremonial event.
- A parade where the requirements are straightforward.
What is much harder at short notice is a large-scale event needing extended coverage, multiple photographers, staging set-up or large print and mounting requirements. Those need lead time to resource properly.
What we need from the unit when booking
- The date and the likely timings.
- The type of event and the coverage required.
- Approximate numbers, meaning how many people are being photographed.
- Whether staging, group photographs, portraits and dinner coverage are all needed.
- Site access, security and vetting requirements.
- Dress, seating plan and protocol details, where relevant.
The earlier we have those, the more we can commit to and the better the day runs.